ERIC'S PAGE
PROFILE
I am a multidisciplinary creative specializing in, graphic design, illustration, photography, photo retouching, print & video production, art direction, visual storytelling, social media management, branding & marketing, and motion graphics. My expertise in pre-press, production design, and photo retouching ensures every project is executed with technical precision and creative finesse.
As Co-Founder and Creative Director of Lemon Twist, I've blended imaginative design with technical precision for over two decades. I lead Lemon Twist in fostering a vibrant community through fashion, performance art, classes, camps, and gallery openings, earning features in WWD, Lucky Magazine, Paper Magazine, The New York Times T Magazine, Cosmopolitan, and Lonely Planet.
I collaborate with Art Directors, Graphic Designers, Production Designers, Brand & Social Marketing Leaders, Photographers, and Copywriters to create captivating visual experiences. My portfolio includes work with Biossance, Rodan + Fields, and Charlotte Russe, showcasing my commitment to excellence and innovation.
Explore my work as Creative Director of Lemon Twist at the button, highlighting unique collaborations and innovative fashion programs.
GRAPHIC DESIGN & ILLUSTRATION
Whether through the lens of minimalism or the meticulous precision of line work, my goal is to distill the essence of my subjects, creating a visual language that resonates with profound clarity. In the interplay of varied techniques and styles, my dedication to artistic exploration stands as a testament to the beauty found in both uncomplicated elegance and intricate detail. The following represents a small sample.
Social Media - Short Form Videos, GIFS & Motion Graphics -
LOGO DESIGN & TYPOGRAPHY
Crafting logos that bridge 70s nostalgia with modern appeal, my designs tell stories through vibrant colors and distinctive forms. Combining retro vibes and contemporary relevance, I create logos that resonate with familiarity and unique typography. Samples include collaborations with Mavi Jeans, Lemon Twist, Seoul to Soul jewelry, and We Outside Design.
MAVI Jeans Collaboration - Istanbul. When a MAVI Art Director visited our store in Hayes Valley, he was captivated by our artistic expressions and asked me to create a Brazilian-themed T-shirt collection. Over several weeks, I meticulously designed a 10-piece collection, ensuring the perfect blend of creativity and market appeal. The collection received significant acclaim during high-level meetings at MAVI, reflecting the successful fusion of Brazilian influences with contemporary fashion. Following this success, the Converse Hi-Top sneaker group quickly gained traction within the MAVI community, resonating with the brand's identity.
CO-WORKER COMPLIMENTS: SKILLS, WORK ETHIC & TEAM PLAYER ATTITUDE
RODAN + FIELDS - SKIN & HAIR CARE
BEFORE & AFTER PHOTO RETOUCHING - LIFESTYLE, PACKAGING & PRODUCTS
PRODUCTION DESIGN & PREPRESS
ESTABLISHING RETOUCHING GUIDELINES
CHARLOTTE RUSSE - FAST FASHION RETAILER
BRAND MARKETING, EMAILS, PRINT, PACKAGING, TEMPLATES, WINDOW DISPLAY, IN STORE SIGNAGE, STORE LAYOUT
WINDOW DISPLAYS & STORE LAYOUT
MASTER SHAPE TEMPLATES - WINDOW CLINGS & HANGING SIGN
EMAIL TEMPLATES
MASTER STYLE GUIDE & PRICE SIGNAGE LOCK-UPS
OUT OF HOME & OUTDOOR MEDIA
PRINT PACKAGING
THE BEAUTY GONDOLA - FREE STANDING MAKEUP COUNTER
ARTWORK FOR GONDOLA
